Everybody knows the name, Chanel - arguably the world’s most recognised brand of all time. From the tweed jacket, to the classic 2.55 bag, Chanel has created some of luxury fashion’s most iconic fabrications and silhouettes across clothing, handbags, accessories and shoes.
For many around the world, Chanel epitomises the pinnacle of luxury, and serves as a universal symbol of style, with their exceptional craftmanship and ateliers, second to none materials, and relentless timeless designs.
Why invest in Chanel handbags?
When it comes to investing in designer bags, Chanel is a popular choice, and for good reason. There are a wide variety of styles, sizes and shapes to choose from, from timeless classics such as a black Chanel Flap Bag to unique, hard to find designs that are rare, therefore valuable. If you’re looking to make a safe investment, a classic Chanel Flap or 2.55 silhouette is a popular choice. The premium and durable materials used to create these bags, as well as their timeless designs, mean that these bags can be used decade after decade, without the compromise of quality or style. The retail price of these bags increase an average of 3% each year – over double that of a standard ISA interest rate.
Retail price of a Chanel Medium Classic Flap Bag in 1990 = £900
Retail price of a Chanel Medium Classic Flap Bag in 2009 = £2102
Retail price of a Chanel Medium Classic Flap Bag in 2013 = £3432
Retail price of a Chanel Medium Classic Flap Bag in 2017= £3990
If you have a keen collector’s eye and can spot a rare find, then a limited edition or unique Chanel bag is a worthwhile investment. It’s important to remember that with rarer styles, you normally need to wait longer for an increase in value. The Spring Summer 2004 Cassette Tape Bag retailed at the time for £1247. An online designer resale sight came across a rare version which they hadn’t seen before, and the bag was listed for £7015. It sold in 30 minutes.
Which Chanel bags to invest in:
When making a first investment in a Chanel handbag, the best advice is to stick with the classic, most-loved styles.
Chanel 2.55 Flap Bag
Probably the most iconic Chanel handbag there is. The Chanel 2.55 Flap Bag, featuring the “mademoiselle” turn lock and chain strap, was created by Gabrielle “Coco” Chanel herself in 1955 when she became fed up of having to carry her bag in her arms, so designed a bag with straps to free her hands. This bag was revolutionary.
Chanel Classic Flap Bag
Using the same silhouette as Coco Chanel’s 2.55 Flap Bag, the Classic Flap Bag was introduced in the 80s when Karl Lagerfeld took over as Creative Director. He added the double C-locks clasp which we now see on more modern designs. In 2017, this bag was said to have increased its average value by 140% in the 5 years prior.
Chanel Boy Bag
Designed in 2010 and inspired by an image of Coco Chanel wearing a hunting cross-over bag, the Boy Bag has only been appearing on the second-hand market in the last few years. These bags are likely to keep growing in popularity and therefore in demand, particularly on the second-hand market.
Chanel Shopping Bag/Tote
Dating back to the 1980s and coming in a variety of shapes, materials and colours, the Chanel Shopping Bag always been a favourite and very popular collectible item.
Chanel Camera Bag
Smaller than most other Chanel handbags, the Chanel camera bag is harder to find on the second-hand market, and therefore is a popular option with Chanel investment hunters.
Chanel Backpack
Practical and trendy, the Chanel drawstring-top backpack is a classic, well-known shape and is a very popular choice.
Chanel Hobo Bag
Another iconic Chanel bag, the Hobo bag combines Chanel’s class with a casual aesthetic, making it a perfect bag to transcend from day to night.
Chanel Clutch
Clutches are an essential accessory to have in every wardrobe, and the Chanel clutch will surely come in handy. Made in a variety of styles, colours, and embellishments, they are normally quilted and supplied with a chain strap included.
Chanel Wallet on Chain
Slimmer than the Chanel clutch, the Wallet on Chain comes with a longer strap and enough room to fit your night out essentials in.
Chanel Waist Bag
Perfect for when you want to go hands free, the Chanel Waist Bag (or Bum Bag) will make a great investment - as these are expected to be popular on the resale market in years to come.
Chanel Kelly Bag
Named after Grace Kelly, the Princess of Monaco, the Chanel Kelly Bag is a now-discontinued timeless handbag which is one of the most-requested by vintage Chanel lovers.
Investing in vintage versions of any of the above, means that you are buying at a more competitive price than if you were to buy new, therefore increasing your chances of a greater profit if you ever decide to re-sell. Discover the Open for Vintage edit of authentic, premium Chanel bags here.
Not sure how to care for your vintage Chanel handbag? Read our care guide.
